Practical courses for product people, marketers, managers and founders
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Self-MBA
Self-MBA: a business education, one skill at a time
Finance, strategy, marketing, managing people and projects, in plain language and on one realistic company. Free, like everything here.
Self-MBA core
Product managers
Marketers
Managers
Founders
Finance for Product People: From Unit Economics to Business Cases
Put numbers behind product decisions. Work out what one sale really earns, read a P&L without mixing up GMV and revenue, see why profit is not cash, plan cash month by month, judge growth spending and product bets with NPV, build forecasts and budgets, and pick the costs that matter, all on realistic data from an online tutoring school.
You'll learn to
Work out what one sale really earns and where you break even
Read a P&L and a cash plan without mixing up revenue, profit and cash
Judge growth spending and product bets with NPV and a simple business case
8 modules · 4 lessons~1 h 38 min of learning
Lesson 1: Contribution margin: what one lesson leaves
Personal Finance: Budget, Safety Cushion, Debt and Investing
Take charge of your money without giving up the things you enjoy. See where your money goes, build a safety cushion for real Ukrainian risks, work out what a loan or "pay in parts" really costs, live on irregular income, choose where savings live, invest without illusions, protect your family and plan for the long run. Educational, not financial advice.
You'll learn to
Track a month of spending and build a plan that still leaves money for fun
Size a safety cushion for real risks and work out what a loan or "pay in parts" really costs
Choose where your savings live and start investing regularly, without illusions
8 modules · 4 lessons~1 h 36 min of learning
Lesson 1: Tracking a month without a spreadsheet habit
Stop guessing from dashboards. Learn to read metrics honestly, run A/B tests you can trust and explain the numbers to your team, all on realistic product and marketing data.
You'll learn to
Tell when an “average” is lying and which number to report instead
Find out what customers really need before you build. Learn to run interviews that give you facts instead of compliments, spot false validation and leave every conversation with a clear next step.
You'll learn to
Ask about past behaviour, not polite opinions
Spot compliments, fluff and false positives on the spot
Stop feeling lost in engineering conversations. Learn to read a repository, review a pull request and follow a change from branch to release, all in the GitHub web interface, with no terminal.
You'll learn to
Read commits, branches and pull requests with confidence
Review a pull request as a PM and ask the right questions
Make a small, safe edit yourself in the browser
5 modules · 15 lessons~8 h 29 min of learning
Lesson 1: Why teams keep history: version control without fear
Swap the feature list with dates for a roadmap people trust. Learn to tie every item to an outcome, prioritise in the open and win buy-in from leadership, sales and engineering without promising deadlines you can't keep.
You'll learn to
Turn a feature list into outcome-based themes
Prioritise with a transparent scoring method
Get buy-in without committing to dates you can't keep
From Idea to Profitable Product: Building Without Investors
Build a software product that pays for itself. Follow two founders from the first problem worth solving to paying customers, pricing, churn, systems and an offer to buy the company, and learn to make each decision with your own numbers.
You'll learn to
Check that a problem is worth solving before you build
Set prices and read MRR, churn and runway on your own numbers
Turn product data into decisions you can defend. Define metrics that don't lie, read funnels, retention and cohorts, design and read A/B tests, work out LTV and payback, and forecast growth, all on realistic data from a bill-splitting app.
You'll learn to
Define metrics that can't be gamed and tie them to decisions
Read funnels, retention and cohorts to find where users drop off
Plan and read A/B tests and work out LTV and payback
